Marketing Vs. Digital Marketing: Defining the Difference

Introduction Marketing is a fundamental and crucial component of all business strategies. It plays a vital role in helping reach target audiences, promote products or services, and ultimately drive revenue. Technology has greatly impacted the advancement of marketing...

Conversions? What Does That Even Mean

“Look, 15 conversions this week! We are crushing it!”“Conversions grew 227% this past month! Woohoo!”Does this sound familiar? Every agency and marketing professional spits this out during every weekly or monthly reporting meeting like they are leading a holiday...